LOCAL SEO
Local Keyword Research for Service Businesses
Build a keyword map around services, intent, locations, emergencies, and the searches that turn into calls.
Local keyword research should mirror how customers actually look for help. Start with the service, add location modifiers, then expand by urgency, problem, and commercial intent.
Build from service families
Do not treat every variation as a separate strategy. Group closely related searches into service themes and build the page around the complete intent.